Nought: Beautiful reusable products helping people cut plastic waste every day
an independent British brand based on the North Norfolk coast. MAKING beautiful sustainable products for everyday life.
WORDS FROM NOUGHT:
Our vision
We want to help create a world free of disposable plastics.
That’s a big ambition for a little brand. But we think a zero waste target is about progress, not perfection. It’s about the little changes we can all make every day that will add up to something bigger.
And we think that swapping everyday disposable plastics for reusable alternatives is the best way we can all start to make a difference. Because the simplest way to manage our plastic waste is to stop creating it in the first place.
Changing behaviour won’t be easy. Disposable plastics are convenient and today convenience is king. But change is possible - and while a lot of responsibility lies with governments and big business, we all have a part to play.
We’re setting out to help lead the way.
Why reusable
The simple answer to our plastic waste problem is to stop creating the plastic waste in the first place. And that's where reusable products come in.
Other solutions like recycling and biodegradable alternatives have a part to play - but we cannot rely on them.
Recycling is the best way to manage redundant plastic waste - but systems aren’t working as they should. Of all the plastic waste ever created, just 9% has been recycled. In many parts of the world recycling rates are actually decreasing. Moreover the process remains costly - both for the environment and the economy. We need to see recycling as a last resort, not the answer.
Biodegradable materials are a fantastic solution - but only if the conditions are right. Biodegradable products that end up in landfill sites often won’t breakdown as the waste is packed too tightly.
Put simply: we need to stop asking ourselves how we can better deal with plastic waste and start thinking about how we can stop using the plastic in the first place.
Website: https://www.nought.co/
Instagram: https://www.instagram.com/nought_official/
Twitter: https://twitter.com/nought_official
WHAT YOU CAN FIND AT NOUGHT: ESSENTIALS, WATER BOTTLE, COFFEE CUP, LUNCHBOX, TOTE BAG, GIFT SET AND BAMBOO TOOTHRBUSH