Manifesto — Goodfind

Our Manifesto

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For decades, economic growth has been linked to the degradation of natural capital, the advance of climate change, and the violation of human rights.

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One where businesses don't have to choose between profits and purpose. One where they can grow sustainably while looking out for both, people and the planet.

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There’s a sense of activism in the air. People are choosing better, demanding fairness and circularity from the things they buy or use. But it’s not an easy job. Finding ethical options can be painful and time-consuming.

Why? The problem is visibility.

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Purpose-driven businesses face enormous challenges when trying to compete against big brands with big pockets; we’re in a world where a few marketplaces and search engines hold too much power, and unfortunately, value profit over impact.

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We’re on a mission to change that, to make finding ethical alternatives to EVERYTHING effortless while helping positive impact brands to get seen and grow.

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We want you to join us. We believe most people want to create a positive impact where they can; we also believe doing so should be easy, affordable and attainable no matter who you are.

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Together, we’re paving the way towards a more sustainable, fairer economy, and that’s a really good thing.