Bshirt: Empowering women, nurturing babies and reducing clothing waste

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THE BSHIRT HELPS MUMS TO BREASTFEED CONFIDENTLT WEARING THE BSHIRT UNDER THEIR FAVOURITE PRE-PREGNANCY CLOTHES. WOMEN FEEL EMPOWERED AND FASHIONABLE AS THEY ADAPT THEIR WARDROBE TO BE BREASTFEEDING FRIENDLY.

WORDS FROM BSHIRT:

Empowering Women

Here at the Bshirt we have employed the services of women in all that we do - from the ethical manufacture of our garments, to the photography and models for our photos (our amazing models are real mums - not professionals!), and the web and IT. Our office hours are 9-3 so that we can support working parents to also be present for their children. You can read more about the Bshirt Story.

Nurturing Babies

We are passionate about supporting mothers and babies to breastfeed and to gain all the valuable health and well being benefits of doing so. By empowering mothers to breastfeed more confidently we hope that they will breastfeed for longer, which helps develop a strong attachment between mother and baby. You can read more about the benefits of breastfeeding and our charitable donations here. 

Breastfeeding

We are passionate about normalising breastfeeding and improving breastfeeding rates. Embarrassment at breastfeeding in public is a major barrier to breastfeeding identified by UNICEF and the NHS. You can find out more about our campaign to improve public breastfeeding through our Breastfeed Here With Confidence Badge Scheme for cafe's and public venues.

Reducing Clothing Waste

Clothing waste is the second biggest pollution problem (second only to plastic) and we feel it is our responsibility as a clothing retailer to sell responsibly. That means we will never sell or promote 'wardrobe replacement' items for breastfeeding and all our products will be designed to adapt a woman's existing wardrobe to become breastfeeding friendly. Read more about ways to reduce clothing waste.

WHAT YOU CAN FIND AT BSHIRT: VESTS, TOPS, T-SHIRTS, LONG SLEEVE, SHORT SLEEVE, GIFT VOUCHER, STRIPES, STRAPPY VEST, TWIN SET & GIFT SET

 
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