By Rotation: The UK's first & only peer-to-peer fashion rental app

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Lend and rent designer clothes and accessories. This app aims to transform fashion consumption habits through sharing.


WORDS FROM BY ROTATION

Transforming the way we consume fashion, By Rotation is UK's leading peer-to-peer fashion rental app enabling you to lend and rent your wardrobe. Do good for the planet, your wallet and wardrobe at the same time.


OUR MISSION

When our founder Eshita Kabra-Davies witnessed the first-hand effects of textile waste during her honeymoon to her motherland Rajasthan, India, she immediately knew that something was wrong with one of her passions in life: fashion.

Determined to transform the way we consume fashion, By Rotation empowers you to do good for your wardrobe, your wallet and planet at the same time.

WHAT YOU CAN FIND AT BY ROTATION:

Social fashion rental app, designer clothes & accessories, wardrobe management service