Jollie Socks: A sock brand picking a fight with homelessness

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SOCK IT TO HOMELESSNESS

WORDS FROM JOLLIE SOCKS: Turns out, socks are the most needed but under-donated item of clothing Shelters receive. So we started a sock company. One that sells socks to give socks. Wear a pair, Share a pair.

THE MISSION


• Make exceptional socks
• Generate sock donations for local Shelters
• Create work opportunities for those transitioning out of homelessness

OUR STORY


Founder, Ed, started Jollie's after becoming increasingly uneasy about walking past people sleeping rough and not knowing what to do. After volunteering at a local Shelter and chatting to some of the visitors, Ed saw a need he could meet. Socks!

Fresh socks might not seem like a life-changer but for those walking the streets day and night foot health is essential. Unlike other items of clothing, socks are rarely donated to homeless shelters and fly out the minute they’re given.

Local Shelters responded immediately to the idea of receiving boxes of good quality socks and so Ed started designing and came up with a socially focused brand that gives away sustainable sock donations off each pair of Jollie's sold.

WHAT YOU CAN FIND AT JOLLIE SOCKS: TWISTERS, ORANGE, BLUE, GREY, GREEN, ECRU, LIGHT BLUE, DARK BLUE, YELLOW STRIPE, BLUE STRIPE, CHUNKY AND DIPPER.