Keep Cup: Reusable coffee cups for a disposable free world
from creating the world’s first barista standard reusable coffee cup, to being the leaders of the reuse revolution and diverting millions of cups from landfill each year.
WORDS FROM KEEP CUP:
When Jamie and Abigail Forsyth started a café business in Melbourne in 1998, disposable cups were entering the public landscape; the signifier of a busy professional life and a vibrant independent coffee scene.
As the business grew, so did their concerns about the volume of packaging being consumed, particularly disposable cups; lined with polyethylene, they were non-recyclable.
In 2007, following unsuccessful trials of existing reusable cups, they decided to design and make their own – a barista standard reusable cup for people to enjoy better coffee on the go.
They took a huge gamble that usability, sustainable manufacturing practice and design aesthetics could drive behaviour change and make a difference to how people think about convenience culture.
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Big positive changes are happening, from offices to nations – disposable straws, bottled water, plastic bags and disposable cups are being banned.
Ten years in, we are here to finish what we started.
We believe collective individual action is a powerful catalyst for change. Carrying KeepCup is a signifier of intention of the world we want to live in, so it’s important to that we represent those values as an organisation.
We believe in the power of cultural influence, not with a top down style maker approach, but a belief that the everyday choices we make shape the future. As sales in reusables soar, more than ever our focus is on impact. We measure our success in use and reuse, and increasingly in how workplaces, events and cities are going disposable free.
Website: https://uk.keepcup.com/
Instagram: http://instagram.com/keepcup
Twitter: http://twitter.com/KeepCup
WHAT YOU CAN FIND AT KEEP CUP: DRACAENA, HONEYWORT, DAYBREAK THERMAL, MOONSHINE, NIGHTFALL, DEEP, MOONLIGHT BREW, NIGHTFALL BREW, DEEP BREW, DAYBREAK BREW, QAHWA BREW, SUNLIGHT ORIGINAL, MILK ORIGINAL, NITRO THERMAL, ALDER THERMAL, SPRUCE THERMAL, SASKATOON THERMAL, LATTE THERMAL, BLACK THERMAL, ALDER BREW, PRESS BREW, FILTER, ALMOND BREW, RED BELLS BREW CORK, MYRICA, KANGAROO PAW, AZALEA, SALVIA, ASTER, SHAMROCK, KAURI, DOPPIO, LATANA, ARTEMISIA, SYCAMORE, KANZAN, RUBUS, CALLA, MIMOSA AND KALANCHOE.