SuperLooper: Online circular baby clothing rental library to reduce waste

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The national baby & children's wear rental service supporting sustainable baby clothing.


WORDS FROM SUPERLOOPER

There are 183 million items of unused baby clothing items stored and dormant in UK homes - enough for 250 items per baby born each year. Baby clothing is worn for such a short time so why own it when you can rent it for just as long as you need before returning it to be loved & looped by another family? Our lovely clothes are given to the SuperLoop by parents and brands who want to keep their outgrown and surplus stock clothing out of the landfills and in circulation for as long as possible. We’re a not-for-profit driven by the desire to help people change the way they consume for the good of the planet.

WHAT YOU CAN FIND AT SUPERLOOPER:

Renting and recycling service, pre-loved baby clothes, baby and kids accessories, waste-free-wardrobe