Y.O.U Underwear: We make ethical underwear for men and women

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PETA-approved, vegan and organic cotton underwear for men and women.

WORDS FROM Y.O.U UNDERWEAR

Y.O.U Underwear is a sustainable fashion brand with a difference. Our mission is to run a business in an ethical, kind and sustainable way that has a positive social and environmental impact, using profits from the business to give back to disadvantaged groups through direct donations to charities. We have a buy-one-give-two promise in partnership with Smalls for All, a Scottish charity that collects and distributes underwear to vulnerable women and children in Africa and the UK.

Sarah Jordan was inspired to start Y.O.U Underwear on a trip to Uganda in 2016, where she came face-to-face with the problems associated with not having underwear. She saw the number of women and children who were being excluded from school, work and even their communities – especially during their periods – all because they didn't have underwear. In some communities it is estimated that 1 in 10 girls miss school on their periods due to a lack of underwear and sanitary products. Without proper period protection, they’re left with no choice but to miss school – up to 12 weeks a year!

Instead of getting her knickers in a twist about all these issues, Sarah decided to found Y.O.U Underwear on a buy-one-give-one model with Smalls for All. This quickly became buy-one-give-TWO, and we've now donated over 10,000 pairs of underwear to Smalls for All. One of our main goals as a business is to donate 23,000 pairs of underwear by 2023, and we’re well on our way to achieving this.

Our underwear is Fairtrade, PETA-approved vegan and made from 100% GOTS Certified Organic Cotton, and we work with one of India’s leading ethical and sustainable manufacturers. We’ve also embraced ethical marketing, and actively promote body positivity through our brand imagery and marketing strategies. We also minimise waste wherever possible, using biodegradable mailing bags and only using plastic that's recycled and recyclable.

WHAT YOU CAN FIND AT Y.O.U UNDERWEAR:

Underwear, organic Fairtrade cotton, vegan textiles, women’s underwear, men’s underwear, girls and boys underwear, face maks, swimwear, bikinis

 
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